There is no certainty; there is only adventure. — Roberto Assagioli
Boston native, daughter of Hong Kong immigrants, and an architect-in-training turned product designer.
Glacier National Park, 2020
My curiosity led me to study architecture, support investment professionals and assist strategists at a design innovation consultancy. Product design is a career that allows me to merge my interest in understanding humans, building products that change the way people work, and empowering people to be their best selves everyday.
Outside of my 9 am-5 pm, I'm shaped by practicing mindfulness, recharging with hands-on hobbies, exploring themes that are alive for me, finding ways to live a healthy lifestyle, and helping my cats find their mojo.
How I work
Connect the dots
I uncover the “why” and tie design decisions to the opportunity.
Work backwards
You can give me a complex problem and I'll find a way to solve it. I think short- vs long-term and when we're shipping vs shaping.
Balance
I balance human needs, business goals and technology in collaboration with my team. I like ambition and being practical.
A point of view
I bring perspective of what the impact and tradeoffs are.
Recent experience
Zip · Senior Product Designer · 2024
Series D valued at $2.2B procurement orchestration SaaS consumer-grade product serving mid-market and enterprise businesses, covering the whole purchasing cycle.
Drove enterprise readiness by designing contract lifecycle management (CLM) capabilities, integrating with complex workflows and expanding platform functionality. Secured 6 design partners to strengthen product-market fit (PMF) for the new SKU.
Reduced 400+ customer requests/month by designing and refining vendor management features, ensuring data integrity across the purchase lifecycle and accurate third-party compliance checks.
Enhanced product team efficiency by contributing to the design system, improving design consistency and scalability across 7 product teams.
Poggio Labs · Senior Product Designer · 2023
Previously a flexible and customizable sales CRM SaaS tool. Now an AI sales agent.
Lead designer to optimize data utilization for companies, focusing on integration, configuration, and visualization within the product.
Increased integration adoption 50% by streamlining the setup, enabling users to leverage their data within a day, and freeing up 2 engineers’ bandwidth through prioritization efforts.
Scaled data acquisition and visualization pipeline at a systems level, allowing users to view 8 data categories across 3 core views and eliminating design work for future data sources.
Thumbtack · Product Designer · 2022–2023
Booking platform valued at $3.2B connecting homeowners with professionals across industries and helping professionals manage jobs.
Lead designer on a 12 person Pro Availability team, helping Pros match with customers effectively across iOS, Android, and web during a strategic pivot to a bookings platform.
Increased GCalendar integration adoption 180% by developing a logic-driven user flow. Collaborated with growth teams to define opportunities, resolve project dependencies and get buy-in on execution.
Reduced research costs for 8 product teams by collaborating with engineering to implement a native mobile survey framework, enabling data-driven design decisions.
Pathpoint · Senior Product Designer (First designer) · 2019 –2022
Single gateway for SMBs to access bluechip carriers for multiple products and verticals, covering the whole policy life cycle.
Led design and research to systematize workflows, adding 5x types of insurance coverage across 7 business types with 5 carriers, driving 17% MoM MAU growth and 16% MoM gross premium growth in 2022, with 3x annual premium growth.
Owned the design from activation to renewals, collaborated with EPD and InsurOps to align user needs against business goals, established the design function, and drove cross-functional execution culture.
Prototyped Pathpoint’s product vision with cofounders to raise $30M Series A.