Thumbtack
I was on the Professional (Pro) Availability team and our mission was to help Pros get the jobs they want. At Thumbtack (TT), I learned how to work within a large org to move the product towards a new vision.
Creating a mechanism for feature awareness
Moving Pros to a new problem space amidst strategy pivot
GCal was a highly requested integration by Pros but adoption was low after release. Understanding how Pros manage their schedules was important to defining availability for different categories in the new booking model.
As the lead designer, I worked within the complex workflows to determine the scope and got buy in from my team by auditing the app, taking learnings from research, looking at general usage, and collaborating with growth teams to negotiate solutions within their concurrent experiments.
In less than a month, I leveraged existing systems to create a mechanism for feature awareness while considering concurrent experiments. This resulted in an increased adoption of GCal 180%, impacting Thumbtack's ability to help Pros manage their availability in the booking-first world.
Contributions
End-to-end design
Usability testing
Remote team
Product manager
User researcher
Content designer
Product marketing
Data analyst
Engineers